Altoona becomes pom wonderful for a price the new york. It is a retelling of the biblical account about jesus of nazareth, from the nativity through to the ascension. Arwa mahdawi the greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the. Mar 29, 2011 is morgan spurlock buying into film branding or superselling out. Jan 26, 2011 director morgan spurlock on the greatest movie ever sold. Apr 21, 2011 can we have a conversation about the greatest movie ever sold without mentioning all the brands spurlock agreed to promote. The main gimmick being mocked in this documentary by morgan spurlock is product placement, where movies or tv shows use or mention a famous product or brand name.
Sponsors were provided with brand category exclusivity. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald trump or. The greatest movie ever sold offers a humorous look at the ways in which advertisers resort to ever more subtle tricks and gimmicks in movies. Morgan spurlocks the greatest movie ever sold its officially called pom wonderful presents the greatest movie ever sold, but im going to ignore that for the same reason i dont call. Essay greatest movie ever sold 1167 words bartleby. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and blu. The greatest movie ever sold media is everywhere, it became a part of our life. The greatest movie ever sold critics consensus the greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly.
Morgan spurlocks greatest movie ever sold trailer video. The greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. If you want to laugh with and at morgan spurlock as he makes a mint from celebrating crass commercialism, check out pom wonderful presents the greatest movie ever sold, that is, if you have the stomach for it. Arwa mahdawi the greatest movie ever solds attack on the ubiquity of product placement could be seen as a win for the. The greatest movie ever sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. The last box office hit of 2017, the greatest showman, hits the home market this week. Park city documentary premieres following the world premiere of morgan spurlocks hilarious and sly new documentary at sundance, he. Some people would have you believe that spurlock is trying to dupe his audience and exploit advertisers for profit, like this is a bad thing. Frank capras uplifting holiday classic is the oldest movie on this list, the source of the idea that every time a bell rings an angel gets his wings, and a major hit, with an roi of 1804 percent. Aug 24, 2011 at the 2011 hot docs opening and canadian premiere screening of morgan spurlocks pom wonderful presents the greatest movie ever sold the peppy logoclad filmmaker told the audience his film will have the effect of changing the way we look at advertising, tv, and films. A documentary about branding, advertising and product. Along with the ensemble cast, it is claude rainss final film role. Selling morgan spurlocks greatest movie ever sold the new. Greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film.
The greatest movie ever sold will be released on april 22 by sony pictures classics. Apr 22, 2011 in the greatest movie ever sold actually titled pom wonderful presents. That the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. Boundarypushing oscarnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald. The greatest movie ever sold, spurlock sets his cultural insights on a new target. We dedicate 10% of our profits to nonprofit community, environmental, health. There are also a couple of awards season contenders, but for the most part, it is another slow week. The greatest story ever told is a 1965 american epic film produced and directed by george stevens. The greatest movie ever sold and the future of product placement.
The greatest movie ever sold movie trailers itunes. In the greatest movie ever sold actually titled pom wonderful presents. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising in movies, directed by morgan spurlock on friday afternoon, i had the pleasure of sitting down with the man who brought us super size me to talk about his latest movie. A documentary about branding, advertising and product placement. In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to fund his film. Director morgan spurlock on the greatest movie ever sold. In addition to sheetz and pom wonderful, other brands that paid to be sponsors of the documentary include ban deodorant, jetblue airways, hyatt hotels and merrell shoes. For a film that is 85 minutes long, the greatest movie ever sold feels like an interminable slog. The greatest movie ever sold 2011 including budget, domestic and international box office gross, dvd and bluray sales reports, total earnings and profitability. The greatest movie ever sold, a thoughtprovoking documentary that examines the prevalence of product placement in entertainment. The greatest movie ever sold 2011 plot summary imdb.
For 60 days, beginning april 27, 2011, the city of altoona, pennsylvania home of sheetz, one of the movies major sponsors officially changed its name to pom. Can we have a conversation about the greatest movie ever sold without mentioning all the brands spurlock agreed to promote. Spurlocks movie sold to product placement morgan spurlock knows product placement is the rule, not the exception in hollywood, and has become. The greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly enlightening documentary. Rent the greatest movie ever sold 2011 starring morgan spurlock and ben silverman on dvd and bluray. We are exposed to thousands of ad messages every day and its hard to imagine how it would feel to live without them constantly surrounding us. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The greatest movie ever sold trailer will mess with your mind. In this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. Does morgan spurlocks the greatest movie ever sold, the movie about product placement, live up to its hype. Greatest movie ever sold i think most attractive part in this movie is when the man in this movie trying to find a sponsorship for his movie, almost all the big companies, for example, sprite, volkswagen, and so on, refused to spouse his movie and some companies even does not allow him to show them in his movie. His latest film, the greatest movie ever sold, dives into the mysterious world of brand sponsorship, a major influence on how pop culture is developed and shared.
Selling morgan spurlocks greatest movie ever sold the. Almost totally sponsored itself, the film was the first to be sold at sundance 2011, and, its said, made a profit. Apr 09, 2011 the greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising in movies, directed by morgan spurlock on friday afternoon, i had the pleasure of sitting down with the man who brought us super size me to talk about his latest movie. Apr 26, 2011 does morgan spurlocks the greatest movie ever sold, the movie about product placement, live up to its hype. Morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. Is morgan spurlock buying into film branding or superselling. May 30, 2011 morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. Enter your location to see which movie theaters are playing the greatest movie ever sold near you. However, in a fabulous twist, the filmmaker partners with the very brands and advertisers he hopes to examine in order to make the very. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan spurlock.
The 35 most profitable movies of all time, based on return. Pop music, an industry whose revenue model has been battered in the past decade by digitalization, peertopeer networks, and illegal. Besides a great number of sponsoring and nonsponsoring corporate figures appearing in the film, others include. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising.
The greatest movie ever sold is directed by morgan. The 50 best movies on hbo right now april 2020 by paste movies staff april 9, 2020 10. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. Morgan spurlock, already an anticorporate crusader known for his fast food attacking super size me documentary, stars in the the most meta movie ever made, the greatest movie ever sold, and works to answer those questions. Mar 05, 20 greatest movie ever sold in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. Zeitgeist greatest story ever told full movie youtube. Sep 20, 2015 the 35 most profitable movies of all time, based on return on investment. Is morgan spurlock buying into film branding or superselling out. The material is distributed without profit to those who would like to use such material for research and educational purposes. The greatest movie ever sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and. Apr 17, 2011 its the product placement that tops all others. We are only able to make a difference because of your generous support. Apr 14, 2011 the greatest movie ever sold will be released on april 22 by sony pictures classics. Almost totally sponsored itself, the film was the first to be sold at sundance 2011, and, its said, made a profit before it even opened.
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